Meet a designer

in-toto is all about people, choice and the personal touch. We invite you to see our kitchens for yourself and meet your local designer at one our showrooms nationwide. Every in-toto owner is experienced with listening to your requirements and creating kitchens with love in every detail.

Amanda Farley in-toto Cheltenham

in-toto Cheltenham

Amanda Farley

Studio Manager, Amanda Farley is a professionally qualified interior designer. With a proven track record over 23 years, she has been specialising in quality high-end kitchen and bathroom design for over 13 years and has been an accomplished retail manager for over 7 years. Previous experience includes showhome design, full scheme commercial projects to include Honda manufacturing and Group 4 technology and projects working closely with builders, architects and designers – together with domestic clients. Amanda is skilled in producing interesting designs, with unique ideas and solutions tailored to the client’s individual taste and requirements.

My primary goal is to understand my customers and their requirements, so I can design a space that is as functional as it is beautiful whilst working to all budget requirements. Whether it’s for a new home, an extension to create a bit of extra space or a new project or renovation, I would love to help you create your dream kitchen and living space. At in-toto we offer a free design and project management service. Our aim is to keep the whole process exciting and stress-free. Together with our in-toto expertise of of over 35 years’ in the industry and your ideas we can create a kitchen as individual as you are.

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Penny Digidiki in-toto Leicester

in-toto Leicester

Penny Digidiki

I am a qualified architect, specialising in bespoke kitchen and interior refurbishment projects. With six years of experience gained in KBB showrooms and bespoke kitchen furniture manufacturers, I am an extremely capable CAD designer with an eye for detail and ability to find solutions through creative design. Organised, analytical and methodical, I am always striving to provide excellent customer service for highly discerning clients.

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Afzal Boda in-toto Leicester

in-toto Leicester

Afzal Boda

I have an extensive knowledge within the KBB industry from working for a kitchen manufacturer in the past. My experience has allowed me to gain in-depth knowledge in seeing the manufacturing process of products, completing site surveys, through to design implementation and project management. I am very passionate in creating a vision to surpass customer expectations by working closely with architects, developers and various trades to ensure a smooth execution of every project to meet each individual client’s needs.

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Chris Smith in-toto Southport

in-toto Southport

Chris Smith

I am the showroom manager at in-toto Southport and have been creating many amazing kitchens during my 20 years I have worked for in-toto brand. One of my greatest achievements was creating a kitchen design which lead to being awarded the accolade of Kitchen Designer of the year by the KBSA. I am very dedicated and enthusiastic about the products we offer and customers benefit from my years of experience in project management combined with a creative and personal approach I apply to each of my designs and installations.

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Joe Riddell in-toto Stratford-upon-Avon

in-toto Stratford-upon-Avon

Joe Riddell

My background is the Kitchen/Bathroom/Bedroom industry where I have been developing and growing my knowledge and experience since leaving school 15 years ago.

The one thing that makes my day is overcoming a design issue for a client that my competition was not able to achieve. The one thing to break my day is bad weather.

The greatest achievement in my career so far has been designing a new showroom, launching it as a new business and leading a sales and installation team to success from it.

The most challenging design I have ever had to undertake was for a client who was a double amputee. I created a design that incorporated gesture control systems, touch-to-open unit solutions and hydraulic lifting/lowering worktops, along with app-controlled appliances using voice recognition. The space for the kitchen comprised many tricky elements, like sloped ceilings, bulkheads, a boiler to be concealed and an understairs cupboard. Whilst this was a challenging brief we came up with a project that looked amazing. By seamlessly using beautiful products mated with practical accessibility solutions we comprised a design that made a real difference to the client’s lifestyle.

The thing I most enjoy when not at work is spending time with my partner and baby, and gardening.

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Rosie Souter in-toto Weybridge

in-toto Weybridge

Rosie Souter

Rosie Souter is a kitchen designer for Warendorf by in-toto in Weybridge. With a degree in product design, Rosie spent the start of her career designing a variety of furniture products for the home. Having transitioned into kitchen design 18 months ago, Rosie’s background allows her to realise kitchen solutions as unique and versatile as her clients. Creating useful and beautiful kitchens in even the most complex of spaces. Rosie is committed to staying up to date with design trends to incorporate them into client-focused spaces. When she’s not designing kitchens, you’ll find her in a rowing boat on the Thames or curled up with a good book.

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